Case Studies

Case Studies

Case Studies

BT Openreach FTTP on Demand: The Ultimate Guide for UK Businesses in 2025

May 2, 2025

fttp on demand
fttp on demand
fttp on demand
fttp on demand

The landscape of business connectivity in the UK has transformed dramatically, with Fibre to the Premises (FTTP) on Demand emerging as a game-changing solution for forward-thinking companies. This comprehensive guide explores everything you need to know about this service in 2025, from pricing and technical capabilities to real-world benefits for your business.

What is FTTP on Demand?

FTTP on Demand provides businesses with full-fibre connectivity, delivering unmatched speeds and reliability compared to traditional copper-based alternatives like FTTC or ADSL. Unlike standard broadband services, this technology brings fibre cables directly to your customer premises, enabling symmetrical speeds and future-proof connectivity that traditional broadband simply cannot match.

When standard FTTP isn't available in your area, FTTP on Demand (sometimes called FTTPod) allows businesses to request installation specifically for their location, though typically with different pricing structures than areas with existing FTTP networks.

Current Pricing Structure

Openreach has refined its FTTP on Demand pricing structure in 2025, with annual rental charges (excluding VAT) now spanning from £259.20 for entry-level service to £1,200.00 for premium symmetric connectivity:

  • 115Mbps/20Mbps: £259.20

  • 160Mbps/30Mbps: £317.28

  • 220Mbps/30Mbps: £319.08

  • 330Mbps/50Mbps: £364.32

  • 550Mbps/75Mbps: £409.20

  • 1000Mbps/115Mbps: £469.20

  • 1200Mbps/120Mbps: £481.56

  • 1800Mbps/120Mbps: £512.40

  • 1000Mbps/1000Mbps: £1,200.00

Connection charges vary based on installation complexity:

  • Standard Connection: £122.84

  • Premium Connection: £152.84

  • Advanced Connection: £297.84

Additionally, businesses must consider potential build charges beyond the standard £615 exemption threshold. These build charges often represent the most significant cost factor when implementing FTTP on Demand, as they cover the expense of extending fibre infrastructure to your location from the nearest aggregation node.

Technical Capabilities: Breaking Speed Barriers

The FTTP on Demand service portfolio has expanded dramatically, offering businesses unprecedented connectivity options that far surpass what's possible with traditional copper-based services:

Standard Tiers

  • 115Mbps/20Mbps: Ideal for small teams with basic connectivity needs

  • 160Mbps/30Mbps: Supports small business standard operations

  • 220Mbps/30Mbps: Enhanced capabilities for growing businesses

  • 330Mbps/50Mbps: Solid performance for medium-sized operations

Advanced Tiers

  • 550Mbps/75Mbps: Robust connectivity for medium to large businesses

  • 1000Mbps/115Mbps: Enterprise-grade performance

  • 1200Mbps/120Mbps: Advanced business requirements

  • 1800Mbps/120Mbps: Premium connectivity for demanding applications

The most significant advancement is the introduction of symmetric 1Gbps service (1000Mbps/1000Mbps), offering equal download and upload speeds—perfect for businesses heavily invested in cloud computing, content creation, or video conferencing. This represents a major departure from asymmetric broadband speeds that typically prioritize download over upload capabilities.

Ready to transform your business connectivity? Request your personalized FTTP consultation today!

Nationwide Availability: The Expanding FTTP Landscape

The UK's FTTP coverage has reached impressive heights, now available to 77% of premises nationwide—a significant increase from 72.9% at the end of 2024. Openreach's "FTTP Priority Exchange Stop Sell" program continues to accelerate the transition from copper to fiber, with 163 additional exchange areas added in January 2025.

Regional growth hotspots include:

  • Charnwood (53.8% quarterly growth)

  • Eastleigh (53.3%)

  • Telford and Wrekin (51.8%)

Competition in the market has intensified, with 9.1 million premises now having access to two or more FTTP networks. Altnet providers continue to expand their rollout across key areas, creating more options for businesses seeking ultrafast connectivity.

For businesses in areas without standard FTTP availability, FTTP on Demand remains a strategic option to secure full-fiber connectivity. Using an availability checker to verify options at your postcode is the first step in determining whether standard FTTP or FTTP on Demand is appropriate for your location.

Provider Landscape: Finding Your Perfect Match

The FTTP on Demand market has matured significantly, with over 50 service providers (ISPs) now offering solutions across the UK. These include:

  • Tier 1 providers: BT Business, Plusnet Business

  • Specialist providers: Zen Internet, Cerberus Networks, Syscomm

  • Emerging providers: Amvia, Andrews & Arnold

Each provider offers unique combinations of:

  • Usage policies (capped vs. uncapped)

  • Contract terms (typically 12-36 months)

  • Service level agreements

  • Bundled services (voice, security, managed IT)

  • Varying lead times for installation

When evaluating providers, look beyond the headline broadband speeds. Consider factors like contention ratios (how many businesses share the same connection), guaranteed minimum download speeds, and the quality of Wi-Fi equipment provided.

Installation Process and Timeframes

The installation process for FTTP on Demand follows a structured approach that varies based on existing infrastructure:

Installation Categories:

  • 0 Stage Install (1-3 working days): For premises with existing Optical Network Termination (ONT) units, requiring only remote port activation

  • 1 Stage Install (9-18 working days): For premises requiring ONT installation but with nearby fibre cable infrastructure

  • 2 Stage Install (variable timeframe): For premises requiring significant external work, including site survey and civil engineering

For complex FTTP on Demand installations requiring extensive infrastructure development, businesses should anticipate a minimum lead time of three months, with some installations taking considerably longer depending on the extent of civil works required.

Alternative Solutions Worth Considering

If FTTP on Demand doesn't align with your business needs or budget, several alternatives exist:

  • Leased Lines: Dedicated point-to-point fiber connections offering symmetric speeds with guaranteed SLAs, typically at higher cost points

  • G.fast: Where available, offers up to 330Mbps over existing copper infrastructure

  • Ethernet First Mile: Business-grade connectivity using aggregated copper pairs

  • Fixed Wireless Access: For locations where physical fiber deployment is prohibitively expensive

  • Enhanced 4G/5G Solutions: Business-grade cellular connectivity with appropriate traffic management

Each alternative offers different trade-offs between cost, reliability, performance, and deployment timeframes.

Real Business Impact: Success Stories

The transformative potential of FTTP on Demand is best illustrated through real-world examples:

Hospitality Transformation

A hotel chain implemented FTTP on Demand to modernize operations, resulting in enhanced guest experiences and streamlined management systems. Their previous copper-based connection struggled with multiple simultaneous users, whereas the fiber connection handles hundreds of concurrent connections effortlessly.

Innovation Hub Empowerment

A business innovation center reported "greater possibilities" for tenant businesses after deploying FTTP, providing the digital infrastructure necessary for cutting-edge ventures. Startups particularly benefited from the high upload speeds when demonstrating prototype software to investors.

Professional Services Evolution

A global coaching business based in Greater Manchester highlighted how FTTP enabled effective remote working practices, improving work-life balance while maintaining productivity. Their previous connection couldn't handle multiple video conferences simultaneously, a limitation completely eliminated with FTTP.

Small Business Efficiency

A web design company reported dramatically faster project turnaround times due to improved upload speeds, directly impacting business efficiency and client satisfaction. File transfers that previously took hours now complete in minutes.

Government Support and Future Outlook

The UK government continues to prioritize advanced connectivity through several key initiatives:

Project Gigabit: This £5 billion program targets hard-to-reach communities, aiming to achieve 99% nationwide coverage by 2030.

Copper to Fiber Transition: The complete retirement of traditional analogue voice networks is scheduled for January 31, 2027.

Rural Voucher Schemes: Businesses in eligible rural areas can access vouchers worth up to £3,500 to offset installation costs.

The future roadmap for UK FTTP services includes:

  • Openreach's commitment to delivering Full Fibre broadband to 25 million premises by December 2026

  • Introduction of more symmetric service options

  • Continued market competition driving innovation and potentially moderating pricing

  • Technological advancements beyond current 1.8Gbps maximums

Making the Right Choice for Your Business

When considering FTTP on Demand, businesses should:

  1. Evaluate current and future bandwidth requirements

  2. Compare providers beyond headline speeds, looking at contention ratios and guaranteed minimums

  3. Consider installation timeframes (ranging from days to months depending on infrastructure)

  4. Analyze all potential costs, including build charges for complex installations

  5. Request a detailed site survey to understand any physical constraints

Take the first step toward transforming your business connectivity. Complete our quick assessment form to discover your FTTP options.

Conclusion

FTTP on Demand represents a critical connectivity solution for UK businesses in 2025, offering unprecedented speed and reliability. While standard FTTP coverage continues to expand rapidly, FTTP on Demand remains an important option for businesses seeking premium connectivity solutions, especially in areas still awaiting standard FTTP rollout.

With government support through Project Gigabit and continued private investment, the UK is making substantial progress toward nationwide gigabit-capable connectivity. For businesses, this translates to enhanced operational capabilities, improved customer experiences, and the foundation for digital transformation initiatives.

The question isn't whether your business will need full fibre connectivity, but when and how you'll implement it to maintain competitive advantage in an increasingly digital marketplace.

Newsletter

Subscribe for updates

Subscribe to our mailing list to get updated about new features, case studies, deals and discounts. No spam.

Newsletter

Subscribe for updates

Subscribe to our mailing list to get updated about new features, case studies, deals and discounts. No spam.

Newsletter

Subscribe for updates

Subscribe to our mailing list to get updated about new features, case studies, deals and discounts. No spam.

Newsletter

Subscribe for updates

Subscribe to our mailing list to get updated about new features, case studies, deals and discounts. No spam.